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February 6, 2018

How Big Data is Helping "Personalize" the PayTV Industry

In today’s catch-up race for pay TV providers to integrate new technology and forms of content, data becomes essential. Operators must understand viewing patterns in content consumption as well as the users’ interests and preferences towards content, menus, and genres in order to provide a more compelling and personalized user experience. This roughly translates to rapid processing of immersive user data provided by the CPE side, as well as predictive analytic solutions to segment subscribers based on their viewing pattern, which cue recommendations and prioritize media delivery.

In an effort to compete, cable operators are increasily migrating their traditional service platforms to Big Data- based intelligent systems. Data compiled from this system is seen as a way to gain service competitiveness, to increase monetization and to create new revenue streams. Once only used in a web-based advertisement arena, this compilation of data is now being used by cable operators as a way to “personally” advertise to their consumer through the use of dynamic ad insertion, integrated management of content and management of promotional content and product packages based on how the viewer uses their subscription.

In December, it was announced that three large cable MSOs formed an “interconnect advertising platform” in the New York market. Deemed a “one-stop shop advertising solution”, advertisers can now use the data these three MSOs have compiled to reach the market’s 6.2 million households across the DMA rather than relying on vague program “ratings” of the past. As the article points out, the US Cable TV industry is highly matured and saturated and offers an “integrated targeted platform” which help advertisers reach the largest audience on a small budget.

In addition, the Big Data-based intelligent system compiling this data also allows for a scalable, flexible architecture for expandability and is easily serviceable by providing a backend business interface, thus decreasing operator costs.

‘Data’ is always tagged with ‘personalization’. Millennials who predominantly drive the viewing trends these days are easily switching their subscriptions. Therefore, pay TV providers must provide targeted services to specific users while keeping their costs to a minimum and an end-to-end big data based intelligent system is one way to do that.

Posted by Jill OToole at 4:09 AM

TAG #big data # PayTV # MSO # CPE # personalization # end-to-end

Alticast Privacy Statement

GENERAL

Alticast may collect your personal data when you visit an Alticast office or website, order or purchase Alticast products or services or when you contact Alticast. This Privacy Statement applies to the collection and handling of the personal data of (potential) visitors to Alticast and users of the Alticast website ("Customers").

Alticast attaches great importance to protecting the privacy and security of your personal data. We will handle your personal data in accordance with the General Data Protection Regulation ("GDPR").

Alticast may amend this Privacy Statement from time to time. You may always view the latest version of the Privacy Statement at www.alticast.com. We advise you to visit this website regularly to determine whether you possess the most recent version of the Privacy Statement, and that you do so whenever sending your personal data to Alticast. This Privacy Statement was last changed on August 26 2018.

THE FIVE PRIVACY PRINCIPLES OF ALTICAST

The Alticast Privacy Principles reflect how we handle data protection and privacy.

1. Alticast has many years of experience with developing end-to-end media technology solutions that enable service providers to quickly and reliably deliver innovative TV experiences to their customers. We comply with strict statutory regulations. This means that we are legally required to process and store personal data. We are open and clear about this in our privacy statement.
2. Alticast uses strict rules for processing personal data, and we regularly evaluate the functioning of the rules. We process personal data that is relevant and necessary to give customers a wonderful customer experience and to be a good employer for our staff.
3. Alticast has taken appropriate organisational and technical security measures for dealing with the personal data of customers and employees. Only people with the correct level of authorisation are able to access personal data. If we engage external parties, we only do so once we have made solid agreements about the safe processing of personal data. We take measures to prevent data breaches, but should these occur, we inform the parties concerned and the regulatory authority when necessary.
4. Alticast develops new systems according to the principles of "privacy by design" and "privacy by default". These mean that privacy aspects are included in the design process, and we always start from the most privacy-friendly level.
5. Alticast wants to offer transparent, clear information about which personal data we process, why this is necessary, and how we handle the processing of personal data. We will assist any customers, employees or other persons concerned who require further details or information on this.

WHO IS RESPONSIBLE FOR YOUR DATA PROCESSING?

Alticast is responsible for processing its "customer" personal data. Alticast is registered in the commercial register under number ........, and its registered offices are located at 6th Fl. Park Bldg., 27 Banpodaero-16, Seocho-Gu, Seoul, Korea 137-952.
Alticast's correspondence address is at 6th Fl. Park Bldg., 27 Banpodaero-16, Seocho-Gu, Seoul, Korea 137-952. Alticast's email address is (info@alticast.com). Alticast's email address for privacy-related queries is privacypolicy@alticast.com

WHY DO WE COLLECT YOUR DATA?

We collect your personal data for the following reasons:
- To facilitate your access to and stay in the Alticast offices;
- To offer you Alticast products and services;
- To promote an effective safety policy in Alticast offices (e.g. by using access control)
- To enable us to provide you with the Alticast website;
- To be able to send you our general e-mail newsletter, provided you have opted in for this, and to keep you up to date on Alticast's general promotions and offers;
- Provided you have given us permission, to inform you of specific products and services provided by Alticast on the basis of preferences known to Alticast;
- To comply with the legal obligations that Alticast is subjected to, such as the Anti-Money Laundering and Anti-Terrorist Financing Act
- To be able to manage your requests and questions;
- To invite you to participate in research relating to Alticast provided you have opted to be contacted by Alticast by post or email;

WHAT PERSONAL DATA DO WE COLLECT FROM YOU?

Alticast collects your personal data only as much as necessary to offer and deliver products and services, or to the extent to which Alticast is bound by a legal requirement. Alticast may process the following items of your personal data:
- Name
- Email address
- Company name
- Job title

HOW DO WE COLLECT YOUR PERSONAL DATA?

You can make your personal data known to us in a number of ways, for example, when you:
- visit an Alticast office
- visit the Alticast website
- directly or indirectly purchase Alticast products or services
- contact Alticast.

WHO DO WE SHARE YOUR PERSONAL DATA WITH?

Our basic principle is that we do not share your personal data with third parties. In some cases, however, we need to share your data with third parties, for example, in the context of performing an agreement or for sending marketing messages. In accordance with our legal obligations, we enter into data processing agreements with third parties that process personal data on our behalf. Furthermore, we may supply your personal data to third parties in order to meet laws and regulations or in the context of legal proceedings, a court order or other writ of execution.

YOUR OPTIONS

When you visit an Alticast office or website, or purchase products or services from Alticast, you agree to Alticast processing your personal data for the purposes described above.

COMMERCIAL COMMUNICATION FROM ALTICAST

Alticast is happy to discuss with you about its products and services, for example by email, post, text message, telephone or via other communication channels. You always have the option to opt out of receiving further commercial communications from us by using one of the following options:
- by clicking the "unsubscribe" link at the bottom of the Alticast emails;
- by specifying via Alticast's website contact form that you no longer wish to receive commercial communication from Alticast;
- by indicating this in writing to Customer Services using the postal address below.
When you unsubscribe to commercial communications from us, we will remove you from the mailing list as quickly as possible. This normally occurs within 1-3 working days. Because of the processing time and production schedules, you may receive the communications that were already in production.

HOW DO WE PROTECT YOUR PERSONAL DATA?

Alticast has taken suitable technical and organisational measures to protect your personal data against loss or any form of unlawful processing. We protect your personal data using a range of security measures, including secure storage.

COOKIE POLICY

Whenever you visit the Alticast website, Alticast uses cookies to improve your user experience. Cookies are small text files saved to your computer's hard drive or memory. Alticast uses cookies to record the preferences you set for a particular service or web page, so that you do not have to fill them in again during subsequent visits.

YOUR RIGHTS

You are entitled at all times to ask Alticast for access to the personal data that Alticast has stored about you. You have the right to improve, complete, delete data or have this deleted. An access request and/or request for correction should be submitted in writing, signed, and sent to:
Alticast
Customer Service
6th Fl. Park Bldg., 27 Banpodaero-16, Seocho-Gu, Seoul, Korea 137-952.

CONTACT

Please get in touch using the above address if you have questions or comments relating to our privacy policy. You can also contact our data protection officer via privacypolicy@alticast.com