November 30, 2017
As far as we know, there’s no place yet for Bitcoins in pay-TV transactions, but when it comes to the underlying technology, that’s an entirely different matter.
At Alticast, we’re creating a future in which Blockchain –
the security system on which the Bitcoin currency system is built – can be used
to manage and verify every transaction that occurs among owners, distributors
and viewers of digital content. Our goal
is to leverage the power of Blockchain to guarantee the integrity of every
element of the digital content copyright system.
Let’s back up a bit: the
principle behind Blockchain is that rather than having a single repository that
requires high levels of security for data, a distributed ledger technology
(DLT) is used in which multiple sources contain identical copies of the
information. A difference in the dataset
at one location is rejected by other sources in the chain, creating a highly
secure environment.
Without blowing the cover off our planning, I can tell you
that we’re envisioning a system that could be used to ensure the security of OTT
and multiscreen service. A Blockchain
system within the service platform environment would interlock with the content
provider’s Conditional Access System or Digital Rights Management system to
support the collection, management and verification of the content purchase and
the viewing records. Our system would not only protect copyrights, but would
manage distribution and ensure fair and transparent billing practices.
We’re not the first to talk about the impact
that Blockchain can have on pay-TV, but given our industry
leadership in content security we think we’re well positioned to be on the
leading edge of implementing the technology for current and future customers
around the world. You can bet your Bitcoins that we’ll have much more to say
about that in the very near future.
Posted by Jill OToole at 2:36 AM