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October 17, 2017

How Targeted Advertising Brings Money to OTT TV business

The paradigm for conventional TV viewing has changed and is rapidly shifting to OTT viewing on multiple devices. Because of this, the conventional placement of TV advertising is waning and service providers, and advertisers, are scrambling to find a better way to monetize their services and products and find added-value for their consumers. Advertising is a very important source of revenue stream for the service operators, but they are finding it extremely difficult to attract, and hold, the viewers' attention with OTT viewing.

The solution - TARGET advertising. Delivery over an OTT network makes it possible to provide individual streams of content for each viewer, thus allowing different ads to be delivered to different viewers. Through the use of an integrated data platform, service operators can now magnify engagement with the audience by targeting contextually relevant ad content to the viewer by collecting data on the viewer and then passing this viewer data along to the advertiser. This allows the advertisers to then target particular ads to consumers based on demographic profiles, viewing or purchase patterns, location and relatable content. With the ability to target specific users, it ensures greater efficiency for advertisers to deliver their ads to as many people as they intend to reach.

The service operators also benefit because it allows them to manage multiple ads for the same time slots, meaning they now have an expanded inventory for ads, which will bring in more money for them. The way ads can be inserted into content now comes in many forms - video insertion for linear content, image-based banner pop-up, or video based pre/mid/post rolls for on-demand content. All of this client side presentation is harmonized with the server side ensuring a smooth transmission of content logistics. Despite all of the technical challenges, this gives advertisers even more opportunities to reach a wider audience.

The advantages to TARGETING ads are many. Consumers will watch ads related to their interests, advertisers can reach a wider audience with targeted consumers, and operators can sell more ad slots than ever.

Posted by Jill OToole at 1:34 AM

TAG #OTT # Target Advertising # service operators # revenue

Alticast Privacy Statement

GENERAL

Alticast may collect your personal data when you visit an Alticast office or website, order or purchase Alticast products or services or when you contact Alticast. This Privacy Statement applies to the collection and handling of the personal data of (potential) visitors to Alticast and users of the Alticast website ("Customers").

Alticast attaches great importance to protecting the privacy and security of your personal data. We will handle your personal data in accordance with the General Data Protection Regulation ("GDPR").

Alticast may amend this Privacy Statement from time to time. You may always view the latest version of the Privacy Statement at www.alticast.com. We advise you to visit this website regularly to determine whether you possess the most recent version of the Privacy Statement, and that you do so whenever sending your personal data to Alticast. This Privacy Statement was last changed on August 26 2018.

THE FIVE PRIVACY PRINCIPLES OF ALTICAST

The Alticast Privacy Principles reflect how we handle data protection and privacy.

1. Alticast has many years of experience with developing end-to-end media technology solutions that enable service providers to quickly and reliably deliver innovative TV experiences to their customers. We comply with strict statutory regulations. This means that we are legally required to process and store personal data. We are open and clear about this in our privacy statement.
2. Alticast uses strict rules for processing personal data, and we regularly evaluate the functioning of the rules. We process personal data that is relevant and necessary to give customers a wonderful customer experience and to be a good employer for our staff.
3. Alticast has taken appropriate organisational and technical security measures for dealing with the personal data of customers and employees. Only people with the correct level of authorisation are able to access personal data. If we engage external parties, we only do so once we have made solid agreements about the safe processing of personal data. We take measures to prevent data breaches, but should these occur, we inform the parties concerned and the regulatory authority when necessary.
4. Alticast develops new systems according to the principles of "privacy by design" and "privacy by default". These mean that privacy aspects are included in the design process, and we always start from the most privacy-friendly level.
5. Alticast wants to offer transparent, clear information about which personal data we process, why this is necessary, and how we handle the processing of personal data. We will assist any customers, employees or other persons concerned who require further details or information on this.

WHO IS RESPONSIBLE FOR YOUR DATA PROCESSING?

Alticast is responsible for processing its "customer" personal data. Alticast is registered in the commercial register under number ........, and its registered offices are located at 6th Fl. Park Bldg., 27 Banpodaero-16, Seocho-Gu, Seoul, Korea 137-952.
Alticast's correspondence address is at 6th Fl. Park Bldg., 27 Banpodaero-16, Seocho-Gu, Seoul, Korea 137-952. Alticast's email address is (info@alticast.com). Alticast's email address for privacy-related queries is privacypolicy@alticast.com

WHY DO WE COLLECT YOUR DATA?

We collect your personal data for the following reasons:
- To facilitate your access to and stay in the Alticast offices;
- To offer you Alticast products and services;
- To promote an effective safety policy in Alticast offices (e.g. by using access control)
- To enable us to provide you with the Alticast website;
- To be able to send you our general e-mail newsletter, provided you have opted in for this, and to keep you up to date on Alticast's general promotions and offers;
- Provided you have given us permission, to inform you of specific products and services provided by Alticast on the basis of preferences known to Alticast;
- To comply with the legal obligations that Alticast is subjected to, such as the Anti-Money Laundering and Anti-Terrorist Financing Act
- To be able to manage your requests and questions;
- To invite you to participate in research relating to Alticast provided you have opted to be contacted by Alticast by post or email;

WHAT PERSONAL DATA DO WE COLLECT FROM YOU?

Alticast collects your personal data only as much as necessary to offer and deliver products and services, or to the extent to which Alticast is bound by a legal requirement. Alticast may process the following items of your personal data:
- Name
- Email address
- Company name
- Job title

HOW DO WE COLLECT YOUR PERSONAL DATA?

You can make your personal data known to us in a number of ways, for example, when you:
- visit an Alticast office
- visit the Alticast website
- directly or indirectly purchase Alticast products or services
- contact Alticast.

WHO DO WE SHARE YOUR PERSONAL DATA WITH?

Our basic principle is that we do not share your personal data with third parties. In some cases, however, we need to share your data with third parties, for example, in the context of performing an agreement or for sending marketing messages. In accordance with our legal obligations, we enter into data processing agreements with third parties that process personal data on our behalf. Furthermore, we may supply your personal data to third parties in order to meet laws and regulations or in the context of legal proceedings, a court order or other writ of execution.

YOUR OPTIONS

When you visit an Alticast office or website, or purchase products or services from Alticast, you agree to Alticast processing your personal data for the purposes described above.

COMMERCIAL COMMUNICATION FROM ALTICAST

Alticast is happy to discuss with you about its products and services, for example by email, post, text message, telephone or via other communication channels. You always have the option to opt out of receiving further commercial communications from us by using one of the following options:
- by clicking the "unsubscribe" link at the bottom of the Alticast emails;
- by specifying via Alticast's website contact form that you no longer wish to receive commercial communication from Alticast;
- by indicating this in writing to Customer Services using the postal address below.
When you unsubscribe to commercial communications from us, we will remove you from the mailing list as quickly as possible. This normally occurs within 1-3 working days. Because of the processing time and production schedules, you may receive the communications that were already in production.

HOW DO WE PROTECT YOUR PERSONAL DATA?

Alticast has taken suitable technical and organisational measures to protect your personal data against loss or any form of unlawful processing. We protect your personal data using a range of security measures, including secure storage.

COOKIE POLICY

Whenever you visit the Alticast website, Alticast uses cookies to improve your user experience. Cookies are small text files saved to your computer's hard drive or memory. Alticast uses cookies to record the preferences you set for a particular service or web page, so that you do not have to fill them in again during subsequent visits.

YOUR RIGHTS

You are entitled at all times to ask Alticast for access to the personal data that Alticast has stored about you. You have the right to improve, complete, delete data or have this deleted. An access request and/or request for correction should be submitted in writing, signed, and sent to:
Alticast
Customer Service
6th Fl. Park Bldg., 27 Banpodaero-16, Seocho-Gu, Seoul, Korea 137-952.

CONTACT

Please get in touch using the above address if you have questions or comments relating to our privacy policy. You can also contact our data protection officer via privacypolicy@alticast.com