Alticast

September 26, 2017

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KT Skylife Shows How OTT Services Are Done

Faced with the need to create an interactive service platform that could overcome the limitations of one-way satellite broadcasting, South Korea’s largest satellite broadcaster could simply have deployed a conventional OTT service to mobile devices and PC browsers.

Instead, KT Skylife broke new ground with the launch of TELEBEE, a service that brings the diverse content, flexible user experience and intuitive navigation of online video not only to mobile devices, but also to the big-screen environment of television.  Using TVs connected via Xiaomi Mibox set-top boxes and the first commercialization of Android 7.0, KT Skylife has created a service that breaks free of service upgrade and expansion limitations and has a flexible system infrastructure to upgrade or renew services as conveniently as IPTV and cable operators can.

When we began working with KT Skylife on what would become TELEBEE, it was clear that they had some specific considerations. They recognized the importance of luring technology-savvy younger viewers away from direct-to-home services.  They understood how a diverse content lineup of VOD, online video clips and content syndication could attract new subscribers. And they knew that an Android-based implementation would expedite their ability to deliver the service across all viewing platforms.

With that in mind, the choice of Alticast’s new Ambient TV platform made perfect sense. Ambient TV supports cross-platform delivery of diverse online video content, including traditional TV content like channels and VOD. , It provides abundant source metadata to make TELEBEE content more dynamic and intriguing for the users. And its robust content protection system – AltiProtect DRM – ensures enhanced security by supporting diverse content license management and powerful authentication management.

By using Ambient TV and Alticast’s end-to-end deployment capabilities, KT Skylife has created a template for how service providers worldwide can create a dynamic and intriguing service that truly is “TV Everywhere.” TELEBEE is showing how a content-rich lineup – in its case, including YouTube, the Korean web video portal Naver V Live and content syndication services such as Korea’s top OTT service, Watcha – and an interface that leverages Alticast’s extensive experience in UI design can attract viewers and sustain their interest..

Where does TELEBEE go from here? We can tell you that KT Skylife is working with national broadcasters to integrate advertising capabilities that will drive monetization of the service.  Like everything else KT Skylife does, their path to success will be worth watching.

 


 

Posted by Alticast at 4:15 AM