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August 23, 2017

A/B Testing Fueling the Value of Cloud UI

Among the best at this has been Netflix. Their service reflects the results of various A/B user tests that have been conducted. There are plenty of links to reports on this but some of the most notable tests helped Netflix identify strategies around content image styles, initial main pages before subscription, content detail pages with trailers’ playing and thumbs up/thumbs down ratings.

When it comes to pay TV, we believe that A/B testing increases the value of cloud-based products like our Ambient TV by minimizing the need for operators to build test-beds and recruit test users. Like Netflix, we understand that the transparency to consumers of tests conducted within the actual service can yield more accurate results. The service environment and system infrastructure where Alticast’s Cloud UI is built is not much different from that of Netflix, so what are some of the lessons that are helping us match Netflix’s quality of A/B testing? Here are a few:

· First, it’s important to prevent technical obstacles to distract from the desired test. To avoid issues of slow response times, Netflix optimized the loading speed of content lists on both TV and mobile screens. To be exact, it increased the loading speed on mobile screens. In case of TV, Netflix uses the need for the remote control to buy time to load lists across the lower pane of the screen. That strategy wouldn’t work on mobile screens, which require faster loading speeds as page scrolling is rapidly done by simple flicks of viewers’ finger tips.

· Second, it’s about test participants. Traditionally, less than 0.1% of service users have been recruited and limited tests have been performed.Cloud UI liberates operators from those restrictions so they can make the size of user groups and the types of tests as flexible as required. Moreover, the operator does not need to take pre-cautions in categorizing before the testing starts. The users can be classified during the course of the testing process when certain characteristics are discovered. Such information can be critical in producing insights.

· Lastly, more users mean more analyzable data. In the past, the analysis could be done manually because of the small numbers within the test groups. With results data now being generated by thousands of users, it is essential now that data platforms are automated to enable faster and more precise data aggregation and analysis as the result data are generated by thousands of users. Without automated data analysis, high-quality, real-time A/B testing would be impossible.

To sum up, A/B testing is highly valuable when it is able to run diverse test cases flexibly and simultaneously, as it is in cloud-based platforms such as Alticast’s Ambient TV. Cloud UIs that are integrated with automated data platforms ensure rapid testing, accuracy in handling collected data and the ability to generate and apply testing materials for immediate use in optimizing the value of the product for the viewer.

Posted by Jill OToole at 1:40 AM

TAG #A/BTesting # Netflix # CloudUI # AmbientTV # Cloud-based

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GENERAL

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Alticast attaches great importance to protecting the privacy and security of your personal data. We will handle your personal data in accordance with the General Data Protection Regulation ("GDPR").

Alticast may amend this Privacy Statement from time to time. You may always view the latest version of the Privacy Statement at www.alticast.com. We advise you to visit this website regularly to determine whether you possess the most recent version of the Privacy Statement, and that you do so whenever sending your personal data to Alticast. This Privacy Statement was last changed on August 26 2018.

THE FIVE PRIVACY PRINCIPLES OF ALTICAST

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1. Alticast has many years of experience with developing end-to-end media technology solutions that enable service providers to quickly and reliably deliver innovative TV experiences to their customers. We comply with strict statutory regulations. This means that we are legally required to process and store personal data. We are open and clear about this in our privacy statement.
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3. Alticast has taken appropriate organisational and technical security measures for dealing with the personal data of customers and employees. Only people with the correct level of authorisation are able to access personal data. If we engage external parties, we only do so once we have made solid agreements about the safe processing of personal data. We take measures to prevent data breaches, but should these occur, we inform the parties concerned and the regulatory authority when necessary.
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Alticast is responsible for processing its "customer" personal data. Alticast is registered in the commercial register under number ........, and its registered offices are located at 6th Fl. Park Bldg., 27 Banpodaero-16, Seocho-Gu, Seoul, Korea 137-952.
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We collect your personal data for the following reasons:
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Alticast collects your personal data only as much as necessary to offer and deliver products and services, or to the extent to which Alticast is bound by a legal requirement. Alticast may process the following items of your personal data:
- Name
- Email address
- Company name
- Job title

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You can make your personal data known to us in a number of ways, for example, when you:
- visit an Alticast office
- visit the Alticast website
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Our basic principle is that we do not share your personal data with third parties. In some cases, however, we need to share your data with third parties, for example, in the context of performing an agreement or for sending marketing messages. In accordance with our legal obligations, we enter into data processing agreements with third parties that process personal data on our behalf. Furthermore, we may supply your personal data to third parties in order to meet laws and regulations or in the context of legal proceedings, a court order or other writ of execution.

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Alticast
Customer Service
6th Fl. Park Bldg., 27 Banpodaero-16, Seocho-Gu, Seoul, Korea 137-952.

CONTACT

Please get in touch using the above address if you have questions or comments relating to our privacy policy. You can also contact our data protection officer via privacypolicy@alticast.com