Subscribers are no longer satisfied by linear TV alone, they demand rich immersive services integrated with contextual
data and social communities.
New service providers continue to enter the TV landscape, increasing fragmentation and viewer distractions.
Windmill provides a framework of open, modular technologies to enable service providers to quickly and cost-effectively
deploy innovative services, both today and tomorrow. Windmill also creates new revenue opportunities, with services like
integrated commerce and connected device advertising, while increasing customer loyalty and viewership with seamless
interactive service across devices.